彩电市场均价上涨成为新常态，大屏、智能、健康成高端升级关键词！
2021-08-06 11:54
近日，市场调研机构奥维云网报告指出，受上游冲击、经营困难、消费需求减少等因素影响，2021年上半年，中国彩电市场累计销量1781万台，同比下降14.7%。
data source:avc revo
在彩电行业整体形势不容乐观的另一面，高端产品正在受到越来越多消费者的关注和接受：2021年上半年中国彩电市场销额594亿元，同比增长15.1%，均价3332元，同比增长34.9%。随着国家经济发展、国民消费水平不断提升，以及彩电产业不断成熟，价格对于需求拉升的作用正在逐渐降低。如何提升产品价值，挖掘消费者需求，已经成为电视行业发展共识，大尺寸化、智能化、健康化的突破创新，将进一步驱动彩电行业向高端化发展。
相对于品牌、产品类型或者技术等因素来说，尺寸是最直观的参数。在过去几年中，受上游资源以及低价影响，55英寸一直是彩电市场的主流尺寸，随着消费者生活品质的提高，对于更大尺寸和更高分辨率的需求显著提高。
gfk中怡康数据显示，618期间中小尺寸电视份额锐减，但是65英寸及以上尺寸彩电市场都出现大幅增长的迹象。其中65英寸彩电618期间线上份额达到24%，较1-5月增加6.5%，75英寸彩电线下份额达到11.5%，较去年同期份额增加5%。gfk中怡康预计，今年65英寸将超越55英寸，成为第一大尺寸，75英寸将成为下一个爆发点。
智能化也是彩电产品升级的主要方向。伴随以5g、wifi6为代表的高速通讯基础设施进一步完善，家用网络可供支持联网设备的数量将大大扩容，受疫情影响，居家办公、家庭教育成为人们工作、学习的新常态，让具备交互功能的彩电成为市场新需求。
智能化强调场景及交互体验，当前的电视厂商往往通过标配摄像头、远场语音功能以及相应的软件，打造智慧网络彩电，但根源上没有突破视、听、说的局限，革新体验，亟需触控技术的加持，开启家庭教育、居家办公等场景应用。
经过疫情洗礼，中国消费者的健康意识进一步加强，而伴随着民众健康意识的快速觉醒，主打“健康”的家电产品则迎来了一次大规模的需求爆发。在家电市场整体承压运行的大背景下，抗菌产品收获了更多消费者的青睐，呈现出比较明显的增长态势，彩电作为屏显产品，护眼功能更备受关注。毫无疑问，未来彩电的底层功能将加速围绕健康场景进行推演。
华科创智是全球少数掌握纳米银线核心技术的国家级高新技术企业，也是国内第一家将纳米银线成功应用于大尺寸电容屏领域并实现产业化的企业，主导完成卷对卷纳米银线涂布设备等开发项目，掌握了从纳米银线墨水到透明导电膜、再到触控模组和终端产品的整个链条关键技术，是全球首家完成了从材料到部件到智慧终端的全产业闭环的企业。
目前华科创智合成的纳米银线的平均线径小于20纳米，长度30微米，柔性透明导电膜表面电阻最低小于10ω/sq，相较业界30纳米线径的量产标准，华科创智的纳米银线合成技术处于全球领先地位。
华科创智拥有丰富的纳米银触控显示模组开发经验，在多年的技术沉淀中形成10.1-110英寸全尺寸显示模组全贴合、量子护眼等技术优势，在智慧黑板、会议平板等智慧大屏产品上得到充分验证，受到业界广泛认可。
展望2021年，彩电市场依然会朝着大尺寸化、智能化、健康化方向发展，华科创智纳米银线电容触控技术赋能，助力中国电视品牌攻下高端电视市场，掌握全球彩电市场的话语权！
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